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Four Business Drivers

For organizations with 25-100 employees, driving top-line revenue is crucial for sustainable growth and market competitiveness.

Our service offerings directly impact this business driver in the following ways:

Brand Strategy & Identity

Develops a strong, recognizable brand that resonates with target audiences, increasing market visibility and customer trust.

Creates a cohesive brand message across all touchpoints, enhancing brand recall and customer loyalty.

Positions the business effectively against competitors, potentially commanding premium pricing and attracting high-value clients.

Web Design & Development

Delivers a professional, user-friendly website that serves as a 24/7 sales and marketing tool.

Implements conversion-optimized designs to turn website visitors into leads and customers.

Ensures mobile responsiveness, capturing the growing mobile user market and improving search engine rankings.

Artificial Intelligence Integration

Enables personalized marketing campaigns, increasing engagement and conversion rates.

Implements AI-driven chatbots for 24/7 customer service, capturing leads even outside business hours.

Utilizes predictive analytics to identify upselling and cross-selling opportunities, boosting average transaction values.

GTM Sales & Marketing Strategy

Aligns sales and marketing efforts, creating a seamless customer journey from awareness to purchase.

Implements data-driven strategies to identify and target the most promising market segments.

Optimizes sales processes, reducing sales cycles and improving close rates.

CRM Implementation & Optimization

Centralizes customer data, enabling more effective lead nurturing and relationship management.

Automates follow-ups and reminders, ensuring no opportunities slip through the cracks.

Provides insights into customer behavior, enabling more targeted and effective sales approaches.

Reputation Management

Builds and maintains a positive online presence, crucial for attracting new customers in the digital age.

Addresses negative feedback promptly, mitigating potential damage to brand reputation and sales.

Leverages positive reviews and testimonials to build trust and credibility, influencing purchasing decisions.

For organizations with 25-100 employees, operational efficiency is key to maintaining competitiveness and profitability.

Our services help decrease operational expenses through:

Custom Software Development

Automates repetitive tasks, reducing labor costs and minimizing human error.

Streamlines workflows, increasing employee productivity and reducing overhead.

Integrates disparate systems, eliminating data silos and improving information flow across the organization.

Artificial Intelligence Integration

Implements AI-driven process automation, reducing manual labor and associated costs.

Utilizes predictive maintenance for equipment and systems, preventing costly breakdowns and extending asset life.

Employs AI for demand forecasting, optimizing inventory management and reducing carrying costs.

CRM Implementation & Optimization

Centralizes customer data, reducing time spent on data entry and information retrieval.

Automates routine customer service tasks, allowing staff to focus on high-value activities.

Provides analytics for more efficient resource allocation in sales and marketing efforts.

Maintaining high quality standards and ensuring regulatory compliance are critical for mid-sized organizations to build trust, avoid penalties, and compete effectively.

Our services impact quality and compliance through:

Custom Software Development

Creates tailored quality management systems, ensuring consistent adherence to quality standards.

Develops automated compliance tracking and reporting tools, reducing the risk of oversight and non-compliance.

Implements version control and audit trail features, essential for industries with strict regulatory requirements.

Artificial Intelligence Integration

Utilizes AI for real-time quality control in production processes, reducing defects and waste.

Implements machine learning for fraud detection and prevention, enhancing financial compliance.

Employs natural language processing for automated contract review and compliance checking.

CRM Implementation & Optimization

Ensures proper handling and protection of customer data, adhering to data privacy regulations.

Implements approval workflows and access controls, maintaining data integrity and confidentiality.

Provides comprehensive audit trails of customer interactions, crucial for industries with strict record-keeping requirements.

For mid-sized organizations, maintaining a loyal customer base is often more cost-effective than constantly acquiring new customers.

Our services impact customer success and retention as follows:

Web Design & Development

Creates an intuitive, user-friendly website that enhances customer experience and satisfaction.

Implements features like customer portals or knowledge bases, empowering customers with self-service options.

Ensures consistent brand experience across digital touchpoints, reinforcing brand loyalty.

Artificial Intelligence Integration

Enables predictive customer service, addressing potential issues before they escalate.

Implements AI-driven personalization, creating tailored experiences that increase customer satisfaction and loyalty.

Utilizes machine learning to analyze customer behavior, providing insights for proactive retention strategies.

CRM Implementation & Optimization

Tracks customer interactions and preferences, enabling personalized communication and service.

Implements automated customer onboarding and follow-up processes, ensuring consistent engagement.

Provides a 360-degree view of each customer, allowing for more effective account management and relationship building.

Reputation Management

Monitors customer sentiment, allowing for quick responses to negative feedback and prevention of churn.

Showcases positive customer experiences, reinforcing the decision to continue doing business with the company.

Engages with customers across various platforms, building stronger relationships and brand advocates.

Coto

© 2024


Jerome Jarapa is an experienced web and graphic designer based in Bicol, Philippines. With a degree in BS Computer Science major in Digital Arts and Animation, Jerome has been passionate about design since his childhood. Growing up, he participated in mural painting contests and poster-making activities at school, fueling his love for art and technology.

After graduating from college in 2017, Jerome began his career at a local startup digital marketing agency, where he gained valuable experience in the industry over three years. As a self-taught designer, he has developed a unique style and approach, constantly pushing the boundaries of what technology can achieve.

Jerome is known for his creativity, meticulous attention to detail, and deep understanding of design principles. He takes pride in helping his clients achieve their goals through visually stunning and effective designs, whether it’s creating a website, designing social media graphics, or developing marketing collateral.

Outside of work, Jerome enjoys playing mobile video games, visiting coffee shops, and capturing moments through photography. He has a dream of building his own coffee shop and an e-commerce shop for digital assets, combining his passions for design and entrepreneurship.

Jerome is also an active member of the LGBTQIA+ community, actively participating in activities that spread awareness and fight for the rights of the community. He believes in creating an inclusive and accepting society for all individuals.

With his unwavering passion for design, technology, and his dedication to personal and community pursuits, Jerome is poised to make a positive impact as a web and graphic designer, not just in the Philippines, but wherever his skills can bring value.

Jerome Jarapa

Web Designer

Matt is a seasoned professional with over 20 years of experience in the visual communications and marketing industry. His passion for global culture, design, and human connection has driven his successes and fueled his curiosity for new challenges all around the world.

A Cajun, Matt grew up in South Louisiana, a cultural hot spot, embracing the dynamic influences of food, music, and a rich culture. He attended the Fashion Institute of Design & Merchandising in San Francisco. Calling places like New York City and Portland, Oregon home, he garnered his work experiences with global organizations such as Gap inc, H&M, and most notably Nike where he learned to combine his keen eye for style and product merchandising with purpose-driven branding and marketing strategies.

In 2018, Matt relocated to Europe and started a brand consultancy agency, achieving a lifelong dream of living and adventuring around the world. After stints in Amsterdam, Barcelona, and London, Matt relocated to Los Angeles now with a new unique global perspective to continue to build his career as a brand strategist and Art Director with Coto.

A constant learner and passionately dedicated to self improvement and personal development, Matt is trained in leadership, team management, and effective communication.

Matt Fontenot

Art Director

Adal grew up on 3 continents. As an insider of the celebrity community in Malibu. As the son of a lecturer at the Louvre. As a student of the elite International Lycée of St-Germain-en-Laye, a gathering ground for the leaders of the European Union.

Obsessed with all things technical, Adal built his first website in 1998, the same year he started sculpting wood. In 2008, he graduated University with a Masters in Psychology and then immediately jumped into programming in a San Francisco startup.

Within a year of moving back to California, Adal was freelancing full-time as a web developer. With clients like McKesson, the Freemasons of California, and the San Francisco Campus for Jewish Living… his solo practice naturally evolved into a boutique agency.

As a 10-year veteran of Burning Man, a certified breath-work instructor and the patent pending inventor of the Spine Piano, Adal embodies the archetype of the Renaissance Man.
His philosophy is simple, and potent. Pursue only what truly aligns, be extremely selective in building your team, set high standards, and work towards frictionless results.

Adal Bermann

Founder & Leader

Outbound Marketing

We specialize in outbound marketing strategies designed to generate high-quality leads for your business. Our expert team understands the importance of reaching out to potential customers proactively, and we employ targeted and personalized outreach techniques to identify and engage with your ideal audience. Through strategic email campaigns, cold calling, social media outreach, and other effective tactics, we capture the attention of prospects, nurturing them through the sales funnel to convert them into valuable leads. With our data-driven approach and extensive experience in lead generation, we help you optimize your outbound marketing efforts to maximize ROI and achieve measurable results. Partner with us to unlock new growth opportunities and accelerate your business’s success through effective outbound marketing and lead generation strategies.

Web and Graphic Design

We are passionate about creating visually stunning and impactful designs for the web and beyond. Our skilled team of web and graphic designers combines creativity and technical expertise to deliver exceptional design solutions tailored to your specific needs. Whether you need a captivating website design, eye-catching graphics for your marketing materials, or a complete brand identity overhaul, we work closely with you to bring your vision to life. With a keen eye for aesthetics, user experience, and brand consistency, we craft designs that not only engage and inspire your audience but also drive results. Partner with us to elevate your online presence and make a lasting impression with our unparalleled web and graphic design services.”

Custom Web development

We specialize in crafting tailor-made websites that transcend the ordinary. Our skilled team of web developers and designers collaborate closely with you to create captivating online experiences that reflect your unique brand vision and values. With cutting-edge technologies and a commitment to optimization, we build responsive, scalable websites that offer an immersive user experience on any device. Whether you’re launching an e-commerce empire, establishing your online presence, or developing a custom web application, our expertise will empower your brand to thrive in the digital realm. Partner with us to unlock the true potential of your online presence and propel your business towards success.

BRANDING

At COTO, we specialize in delivering exceptional branding solutions tailored to meet your business needs. Our comprehensive branding service combines creativity, strategy, and market insights to help you establish a strong and memorable brand identity. From logo design and brand positioning to developing brand guidelines and marketing collateral, we work closely with you to craft a cohesive and compelling brand story that resonates with your target audience. With our expertise in branding, we ensure that every touchpoint reflects your unique value proposition, fostering brand recognition, trust, and customer loyalty. Partner with us to elevate your brand presence and make a lasting impression in today’s competitive marketplace.