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Brand Strategy & Identity

Upon engaging COTO Collective's branding services, clients can expect a structured and comprehensive process that integrates creativity with strategic insights.

Designed to bring clarity and confidence to your brand

Structured approach blending creativity with strategic insights

Outlines scope, process, value, and pricing for branding services

Ensures alignment and clarity for all stakeholders involved

Discover your brand's true essence with our transformative brand therapy

a strong brand foundation is crucial for success

Our branding services are crafted to uncover the essence of your brand, create a compelling brand identity, and establish a consistent and powerful presence in your market.

A clear and compelling brand purpose.

A distinctive brand voice and personality.

A strategic brand identity that resonates with your target audience.

Comprehensive brand guidelines for consistent implementation.

Unlock the hidden potential of your business through our innovative process.

Our Brand Therapy process goes beyond creating logos and color schemes.

We dive deep into the heart of your brand, uncovering its authentic voice and personality. By rediscovering your WHY and identifying your target client, we shape your brand’s tone and visual identity. Through meaningful conversations and insightful analysis, we extract your core values to ensure a genuine representation of your brand.

The result? A comprehensive brand foundation that resonates with your audience on a profound level.

Transform your business into a powerful, authentic brand that captivates your audience and drives growth. Let’s embark on this exciting journey together and unlock your brand’s full potential.

Choose Brand Therapy to:

  • Uncover your brand's true personality and purpose
  • Align your messaging with your target audience's needs
  • Develop a cohesive brand identity that stands out in the market
  • Create an emotional connection with your customers
  • Build a strong foundation for long-term brand success

Strong brand personalities dominate customer engagement, leaving bland competitors in the dust. Here’s why:

Powerful brand personalities skyrocket loyalty and drive purchases.

Consumers crave distinctive personalities, actively seeking brands that stand out.

Brands with strong personalities crush engagement rates, outperforming others by 20-30%.

Emotionally connected customers deliver a staggering 52% more value than satisfied ones.

Compelling brand personalities ignite social media, often boosting engagement by 40% or more.

These facts prove it: invest in your brand’s personality, and watch your customer engagement soar.

ProcessOverview and Scopeof Deliverables

Our branding process is meticulously designed to ensure thorough understanding and effective execution. The process includes:

Phase 1: Discovery and Strategy

1. Initial Consultation and Onboarding

  • Kickoff meeting to align on objectives and expectations.
  • Introduction to key team members and roles.

2. Brand Therapy Sessions

  • Four structured sessions over one month to dive deep into the brand’s core.
    • Session 1: Understanding your brand’s purpose and mission.
    • Session 2: Developing your brand’s voice and tone.
    • Session 3: Identifying and understanding your target audience.
    • Session 4: Establishing your brand’s archetype and personality.

In-Depth Value of Brand Therapy: Our Brand Therapy is a transformative process designed to uncover the intrinsic and extrinsic motivations behind your brand. Through deep, one-on-one conversations, we explore your personal history, key experiences, and emotional drivers. This process allows us to:

  • Discover the fundamental “why” behind your brand, inspired by Simon Sinek’s Golden Circle concept.
  • Create a cohesive and authentic narrative that resonates with your audience.
  • Align your brand’s mission, vision, and values with your business goals.

Phase 2: Brand Identity Development

1. Visual Identity Design

  • Creation of logo concepts and visual elements.
  • Presentation of two to three logo options with rationale.
  • Revisions: Two rounds of revisions for the logo design based on client feedback.

2. Brand Assets and Style Guide

  • Development of brand color palette, typography, and imagery.
  • Compilation of a comprehensive brand style guide including:
    • Logo: Finalized logo design in various formats.
    • Colors: Primary and secondary color palettes.
    • Fonts: Primary and secondary typefaces.
    • Brand Archetype: Defined brand personality and voice.
    • Bold Statement: A concise and impactful tagline or brand promise.
    • Mission and Vision: Clear articulation of your brand’s mission and vision statements.
    • Manifesto: An inspirational narrative that encapsulates your brand’s ethos.
    • Mood Board: Visual representation of the brand’s look and feel.
  • Revisions: Two rounds of revisions for the brand guide elements based on client feedback.

Phase 3: Implementation and Delivery

1. Finalization and Approval

  • Refinement of selected logo and brand assets based on feedback.
  • Final approval from the client.

2. Deliverables

  • Delivery of high-resolution logo files in various formats.
  • Complete brand style guide document.
  • Templates for business cards, letterheads, and social media profiles.

3. Initial Logo Concepts Delivered

  • Presentation call to discuss concepts.
  • Client feedback received.

4. First Round of Revisions

  • Revised logo concepts delivered.
  • Presentation call for feedback.

5. Second Round of Revisions

  • Finalized logo delivered for approval.

6. Brand Style Guide Development

  • Initial draft of brand guide delivered.
  • Presentation call to discuss and receive feedback.

7. First Round of Revisions for Brand Guide

  • Revised brand guide elements delivered.
  • Feedback received.

8. Second Round of Revisions for Brand Guide

  • Finalized brand guide delivered for approval.

9. Templates for Business Cards, Letterheads, and Social Media Profiles

  • Initial drafts of templates delivered.
  • Presentation call to discuss and receive feedback.

10. First Round of Revisions for Templates

  • Revised templates delivered.
  • Feedback received.

11. Second Round of Revisions for Templates

  • Finalized templates delivered for approval.

12. Final Delivery

  • Delivery of all high-resolution files and templates.

Client Responsibilities

The client agrees to provide timely feedback, participate in scheduled sessions, and provide necessary information for the project’s success, while COTO’s Brand Therapy program focuses on partnership.

We Lead, You Shine

We’ve honed our branding process to a fine art, and we’re excited to guide you through it. While we’ll take the reins on the creative and strategic aspects, your input and insights are invaluable. We’ll work closely with you to ensure your brand’s essence shines through in everything we create.

Focus on What You Do Best

We know you’ve got a business to run. That’s why we’ve structured our process to let you do just that. While you focus on your day-to-day operations, we’ll be hard at work bringing your brand to life. Don’t worry – we’ll keep you in the loop every step of the way.

A Fresh Start or a Major Makeover

COTO’s Brand Therapy program is a transformative process for businesses seeking a complete brand overhaul or starting from scratch. It uncovers brand essence and creates a cohesive identity. While some projects require streamlined design, the comprehensive approach provides long-term benefits for sustainable brand success.

Trust the Process

We’ve helped numerous businesses discover and articulate their unique brand identity. Our process is tried and true, and while it might take you out of your comfort zone at times, we promise it’s worth it. We’ll be there to guide you, answer your questions, and ensure you’re comfortable every step of the way.

Let's Create Something Amazing

If you’re ready to dive deep, discover your brand’s true potential, and create something that truly resonates with your audience, we’re ready to take this journey with you. Let’s work together to build a brand that not only looks great but also tells your unique story and connects with your ideal customers.

Coto

© 2024


Jerome Jarapa is an experienced web and graphic designer based in Bicol, Philippines. With a degree in BS Computer Science major in Digital Arts and Animation, Jerome has been passionate about design since his childhood. Growing up, he participated in mural painting contests and poster-making activities at school, fueling his love for art and technology.

After graduating from college in 2017, Jerome began his career at a local startup digital marketing agency, where he gained valuable experience in the industry over three years. As a self-taught designer, he has developed a unique style and approach, constantly pushing the boundaries of what technology can achieve.

Jerome is known for his creativity, meticulous attention to detail, and deep understanding of design principles. He takes pride in helping his clients achieve their goals through visually stunning and effective designs, whether it’s creating a website, designing social media graphics, or developing marketing collateral.

Outside of work, Jerome enjoys playing mobile video games, visiting coffee shops, and capturing moments through photography. He has a dream of building his own coffee shop and an e-commerce shop for digital assets, combining his passions for design and entrepreneurship.

Jerome is also an active member of the LGBTQIA+ community, actively participating in activities that spread awareness and fight for the rights of the community. He believes in creating an inclusive and accepting society for all individuals.

With his unwavering passion for design, technology, and his dedication to personal and community pursuits, Jerome is poised to make a positive impact as a web and graphic designer, not just in the Philippines, but wherever his skills can bring value.

Jerome Jarapa

Web Designer

Matt is a seasoned professional with over 20 years of experience in the visual communications and marketing industry. His passion for global culture, design, and human connection has driven his successes and fueled his curiosity for new challenges all around the world.

A Cajun, Matt grew up in South Louisiana, a cultural hot spot, embracing the dynamic influences of food, music, and a rich culture. He attended the Fashion Institute of Design & Merchandising in San Francisco. Calling places like New York City and Portland, Oregon home, he garnered his work experiences with global organizations such as Gap inc, H&M, and most notably Nike where he learned to combine his keen eye for style and product merchandising with purpose-driven branding and marketing strategies.

In 2018, Matt relocated to Europe and started a brand consultancy agency, achieving a lifelong dream of living and adventuring around the world. After stints in Amsterdam, Barcelona, and London, Matt relocated to Los Angeles now with a new unique global perspective to continue to build his career as a brand strategist and Art Director with Coto.

A constant learner and passionately dedicated to self improvement and personal development, Matt is trained in leadership, team management, and effective communication.

Matt Fontenot

Art Director

Adal grew up on 3 continents. As an insider of the celebrity community in Malibu. As the son of a lecturer at the Louvre. As a student of the elite International Lycée of St-Germain-en-Laye, a gathering ground for the leaders of the European Union.

Obsessed with all things technical, Adal built his first website in 1998, the same year he started sculpting wood. In 2008, he graduated University with a Masters in Psychology and then immediately jumped into programming in a San Francisco startup.

Within a year of moving back to California, Adal was freelancing full-time as a web developer. With clients like McKesson, the Freemasons of California, and the San Francisco Campus for Jewish Living… his solo practice naturally evolved into a boutique agency.

As a 10-year veteran of Burning Man, a certified breath-work instructor and the patent pending inventor of the Spine Piano, Adal embodies the archetype of the Renaissance Man.
His philosophy is simple, and potent. Pursue only what truly aligns, be extremely selective in building your team, set high standards, and work towards frictionless results.

Adal Bermann

Founder & Leader

Outbound Marketing

We specialize in outbound marketing strategies designed to generate high-quality leads for your business. Our expert team understands the importance of reaching out to potential customers proactively, and we employ targeted and personalized outreach techniques to identify and engage with your ideal audience. Through strategic email campaigns, cold calling, social media outreach, and other effective tactics, we capture the attention of prospects, nurturing them through the sales funnel to convert them into valuable leads. With our data-driven approach and extensive experience in lead generation, we help you optimize your outbound marketing efforts to maximize ROI and achieve measurable results. Partner with us to unlock new growth opportunities and accelerate your business’s success through effective outbound marketing and lead generation strategies.

Web and Graphic Design

We are passionate about creating visually stunning and impactful designs for the web and beyond. Our skilled team of web and graphic designers combines creativity and technical expertise to deliver exceptional design solutions tailored to your specific needs. Whether you need a captivating website design, eye-catching graphics for your marketing materials, or a complete brand identity overhaul, we work closely with you to bring your vision to life. With a keen eye for aesthetics, user experience, and brand consistency, we craft designs that not only engage and inspire your audience but also drive results. Partner with us to elevate your online presence and make a lasting impression with our unparalleled web and graphic design services.”

Custom Web development

We specialize in crafting tailor-made websites that transcend the ordinary. Our skilled team of web developers and designers collaborate closely with you to create captivating online experiences that reflect your unique brand vision and values. With cutting-edge technologies and a commitment to optimization, we build responsive, scalable websites that offer an immersive user experience on any device. Whether you’re launching an e-commerce empire, establishing your online presence, or developing a custom web application, our expertise will empower your brand to thrive in the digital realm. Partner with us to unlock the true potential of your online presence and propel your business towards success.

BRANDING

At COTO, we specialize in delivering exceptional branding solutions tailored to meet your business needs. Our comprehensive branding service combines creativity, strategy, and market insights to help you establish a strong and memorable brand identity. From logo design and brand positioning to developing brand guidelines and marketing collateral, we work closely with you to craft a cohesive and compelling brand story that resonates with your target audience. With our expertise in branding, we ensure that every touchpoint reflects your unique value proposition, fostering brand recognition, trust, and customer loyalty. Partner with us to elevate your brand presence and make a lasting impression in today’s competitive marketplace.