HOA.com

Community of Champions for Homeowners

Overview

Case Study:

HOA.com – Building a Scalable Platform for Homeowner Services

Challenge:

HOA.com, an ambitious startup, aimed to become the national hub for homeowner service professionals. They faced several obstacles:

  • Existing technology stack was slow, buggy, and feature-deficient
  • Need for a scalable solution to support ambitious growth plans
  • Limited budget while requiring complex features and integrations
  • Constant influx of new ideas and feature requests from the client team
Solution:

COTO revolutionized HOA.com’s technology infrastructure, turning a struggling startup into a scalable platform poised for national growth. We delivered:

  • A custom database integrated with their existing WordPress site
  • An advanced portal for homeowner service professionals
  • Features including team building tools, instant community reports, and a two-level payment referral system
  • Integration with five external databases
Result:

A robust platform capable of supporting over 1 million users, facilitating millions in funding, and positioning HOA.com as a leader in the home services industry.

Admin portal

User interface


Jerome Jarapa is an experienced web and graphic designer based in Bicol, Philippines. With a degree in BS Computer Science major in Digital Arts and Animation, Jerome has been passionate about design since his childhood. Growing up, he participated in mural painting contests and poster-making activities at school, fueling his love for art and technology.

After graduating from college in 2017, Jerome began his career at a local startup digital marketing agency, where he gained valuable experience in the industry over three years. As a self-taught designer, he has developed a unique style and approach, constantly pushing the boundaries of what technology can achieve.

Jerome is known for his creativity, meticulous attention to detail, and deep understanding of design principles. He takes pride in helping his clients achieve their goals through visually stunning and effective designs, whether it’s creating a website, designing social media graphics, or developing marketing collateral.

Outside of work, Jerome enjoys playing mobile video games, visiting coffee shops, and capturing moments through photography. He has a dream of building his own coffee shop and an e-commerce shop for digital assets, combining his passions for design and entrepreneurship.

Jerome is also an active member of the LGBTQIA+ community, actively participating in activities that spread awareness and fight for the rights of the community. He believes in creating an inclusive and accepting society for all individuals.

With his unwavering passion for design, technology, and his dedication to personal and community pursuits, Jerome is poised to make a positive impact as a web and graphic designer, not just in the Philippines, but wherever his skills can bring value.

Jerome Jarapa

Web Designer

Matt is a seasoned professional with over 20 years of experience in the visual communications and marketing industry. His passion for global culture, design, and human connection has driven his successes and fueled his curiosity for new challenges all around the world.

A Cajun, Matt grew up in South Louisiana, a cultural hot spot, embracing the dynamic influences of food, music, and a rich culture. He attended the Fashion Institute of Design & Merchandising in San Francisco. Calling places like New York City and Portland, Oregon home, he garnered his work experiences with global organizations such as Gap inc, H&M, and most notably Nike where he learned to combine his keen eye for style and product merchandising with purpose-driven branding and marketing strategies.

In 2018, Matt relocated to Europe and started a brand consultancy agency, achieving a lifelong dream of living and adventuring around the world. After stints in Amsterdam, Barcelona, and London, Matt relocated to Los Angeles now with a new unique global perspective to continue to build his career as a brand strategist and Art Director with Coto.

A constant learner and passionately dedicated to self improvement and personal development, Matt is trained in leadership, team management, and effective communication.

Matt Fontenot

Art Director

Adal grew up on 3 continents. As an insider of the celebrity community in Malibu. As the son of a lecturer at the Louvre. As a student of the elite International Lycée of St-Germain-en-Laye, a gathering ground for the leaders of the European Union.

Obsessed with all things technical, Adal built his first website in 1998, the same year he started sculpting wood. In 2008, he graduated University with a Masters in Psychology and then immediately jumped into programming in a San Francisco startup.

Within a year of moving back to California, Adal was freelancing full-time as a web developer. With clients like McKesson, the Freemasons of California, and the San Francisco Campus for Jewish Living… his solo practice naturally evolved into a boutique agency.

As a 10-year veteran of Burning Man, a certified breath-work instructor and the patent pending inventor of the Spine Piano, Adal embodies the archetype of the Renaissance Man.
His philosophy is simple, and potent. Pursue only what truly aligns, be extremely selective in building your team, set high standards, and work towards frictionless results.

Adal Bermann

Founder & Leader

Outbound Marketing

We specialize in outbound marketing strategies designed to generate high-quality leads for your business. Our expert team understands the importance of reaching out to potential customers proactively, and we employ targeted and personalized outreach techniques to identify and engage with your ideal audience. Through strategic email campaigns, cold calling, social media outreach, and other effective tactics, we capture the attention of prospects, nurturing them through the sales funnel to convert them into valuable leads. With our data-driven approach and extensive experience in lead generation, we help you optimize your outbound marketing efforts to maximize ROI and achieve measurable results. Partner with us to unlock new growth opportunities and accelerate your business’s success through effective outbound marketing and lead generation strategies.

Web and Graphic Design

We are passionate about creating visually stunning and impactful designs for the web and beyond. Our skilled team of web and graphic designers combines creativity and technical expertise to deliver exceptional design solutions tailored to your specific needs. Whether you need a captivating website design, eye-catching graphics for your marketing materials, or a complete brand identity overhaul, we work closely with you to bring your vision to life. With a keen eye for aesthetics, user experience, and brand consistency, we craft designs that not only engage and inspire your audience but also drive results. Partner with us to elevate your online presence and make a lasting impression with our unparalleled web and graphic design services.”

Custom Web development

We specialize in crafting tailor-made websites that transcend the ordinary. Our skilled team of web developers and designers collaborate closely with you to create captivating online experiences that reflect your unique brand vision and values. With cutting-edge technologies and a commitment to optimization, we build responsive, scalable websites that offer an immersive user experience on any device. Whether you’re launching an e-commerce empire, establishing your online presence, or developing a custom web application, our expertise will empower your brand to thrive in the digital realm. Partner with us to unlock the true potential of your online presence and propel your business towards success.

BRANDING

At COTO, we specialize in delivering exceptional branding solutions tailored to meet your business needs. Our comprehensive branding service combines creativity, strategy, and market insights to help you establish a strong and memorable brand identity. From logo design and brand positioning to developing brand guidelines and marketing collateral, we work closely with you to craft a cohesive and compelling brand story that resonates with your target audience. With our expertise in branding, we ensure that every touchpoint reflects your unique value proposition, fostering brand recognition, trust, and customer loyalty. Partner with us to elevate your brand presence and make a lasting impression in today’s competitive marketplace.