B2B MARKETING THOUGHT LEADERSHIP FOR PROVEN COMPANIES, BY THE SENIOR PRACTITIONERS AT COTO COLLECTIVE. WE DON'T THEORIZE ABOUT THE WORK. WE DO IT.
WRITING FROM THE PEOPLE DOING THE WORK.
We write about the gap between what proven companies actually deliver and what their market currently sees, and the work of closing it.
What Is An Outsourced Marketing Department?
If your business has outgrown founder-led marketing but you're not ready to hire an entire internal team, an outsourced marketing department gives you the strategy, specialists, and execution you need without the overhead. This article breaks down how the model works, who it's right for, and how it compares to agencies, freelancers, and building in-house.
Website Redesign Checklist: What to Fix Before You Rebuild
A website redesign that starts with visuals and ends with a beautiful site that underperforms is one of the most common and costly mistakes growing companies make. This checklist walks you through the strategic groundwork, including messaging, SEO, lead capture, and conversion paths, that needs to be in place before your rebuild begins.
IF YOU RECOGNIZE YOUR BUSINESS IN ANY OF THIS, THE NEXT STEP IS EASY.