B2B MARKETING THOUGHT LEADERSHIP FOR PROVEN COMPANIES, BY THE SENIOR PRACTITIONERS AT COTO COLLECTIVE. WE DON'T THEORIZE ABOUT THE WORK. WE DO IT.
WRITING FROM THE PEOPLE DOING THE WORK.
We write about the gap between what proven companies actually deliver and what their market currently sees, and the work of closing it.
Outsourced Marketing Department vs. Fractional CMO vs. In-House Team
Compare an outsourced marketing department, fractional CMO, and in-house team on cost, execution, speed, and accountability to choose the right model.
By Adal Bermann
What Is An Outsourced Marketing Department?
Learn what an outsourced marketing department is, how it compares to freelancers and in-house teams, and when it makes sense for a growing business.
By Adal Bermann
Website Redesign Checklist: Before You Rebuild
Use this website redesign checklist to protect SEO, clarify messaging, map conversion paths, prepare analytics, and rebuild with less risk.
By Adal Bermann
IF YOU RECOGNIZE YOUR BUSINESS IN ANY OF THIS, THE NEXT STEP IS EASY.