ARTICLES

B2B MARKETING THOUGHT LEADERSHIP FOR PROVEN COMPANIES, BY THE SENIOR PRACTITIONERS AT COTO COLLECTIVE. WE DON'T THEORIZE ABOUT THE WORK. WE DO IT.

WRITING FROM THE PEOPLE DOING THE WORK.

We write about the gap between what proven companies actually deliver and what their market currently sees, and the work of closing it.

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What Is An Outsourced Marketing Department?

Learn what an outsourced marketing department is, how it compares to freelancers and in-house teams, and when it makes sense for a growing business.

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Website Redesign Checklist: What to Fix Before You Rebuild

Use this website redesign checklist to protect SEO, clarify messaging, map conversion paths, prepare analytics, and rebuild with less risk.