THE LEADERSHIP
Adal Berman is the founder and CEO of COTO Collective, a boutique marketing agency that operates as a fully integrated marketing department for growing companies, with a particular focus on the practical implementation of artificial intelligence.
Raised in Paris by a lecturer at the Louvre, Adal earned a master's in social psychology before joining the late-2000s San Francisco startup scene as a web designer and developer. He founded his company in 2009 and has spent the last sixteen years delivering websites, CRM systems, copywriting, and custom technology solutions to over 200 businesses, ranging from solopreneurs to enterprise clients like LendingTree, alongside philanthropic work with the Masons of California and their DeMolay youth program.
Today he leads a curated team of specialists serving companies of 15 to 100 employees who are ready to grow, and is committed to bringing operational excellence to as many of them as possible.
Erin is the person who keeps every project on track and every team member aligned. She runs the agency's EOS-style Level 10 meetings, manages follow-through across all clients and internal initiatives, and owns the end-to-end delivery of projects from kickoff to completion. As the operational hub of COTO, she coordinates timelines, priorities, and task management systems so nothing falls through the cracks. Erin works closely with both creative and technical team members to ensure that what's promised gets delivered on time and at the quality standard COTO is known for. Based in Orange County, California.
THE SPECIALISTS
CONTENT & CREATIVE
Amelia leads content strategy and copywriting across every COTO client, developing the words that bring brands to life across websites, marketing collateral, email campaigns, and social media. She's one of the strongest contextual thinkers on the team, deeply understanding each client's voice, goals, and audience before putting pen to paper. Amelia also plays a key client-facing role, leading content presentations, conducting brand definition interviews, and gathering the feedback that shapes every deliverable. Over a year with COTO, she's become an increasingly vital part of business development, bringing a pragmatic, personable energy to sales conversations alongside Adal.
Based in San Diego.
Sarah sets the visual standard for everything the agency creates. She's responsible for brand visual development from mood boards and logo design to full brand guidelines, as well as website and landing page design, marketing collateral, and social media templates. Sarah is deeply passionate about design, self-driven, and quick to adopt new tools and technologies that push the quality bar higher. She establishes the art direction for each client, ensuring every visual touchpoint is cohesive, distinctive, and aligned with the brand.
Based in San Diego.
Emma leads video production at COTO as the team's primary videographer and one of its most creative voices. She produces video content across client projects, from brand storytelling and promotional videos to social media content and team photoshoots. Emma brings a collaborative, detail-oriented approach to her work, consistently asking the right clarifying questions to ensure every piece of content hits the mark. She also supports other specialists in creative work, bridging the gap between design, copy, and motion to create cohesive visual narratives. Based in San Diego.
TECHNOLOGY & DEVELOPMENT
Billy is the technical backbone behind every digital solution COTO delivers. He's responsible for website development, hosting and server infrastructure, domain management, system integrations, and custom technical builds across all client projects. Equally comfortable troubleshooting complex server configurations as he is scoping custom API connections and building AI-powered tools, Billy is the go-to for the work that templated solutions can't touch. He also provides IT support for the internal team and handles technical onboarding for new systems. Based in North County San Diego.
Steven brings a CTO-level perspective to COTO's technical operations and infrastructure. He collaborates with leadership on complex projects, new tool implementations, and big-picture technical strategy, from setting up AI agent pipelines to managing deployments and developer workflows. Steven has been instrumental in building out COTO's Copywriting Pipeline, architecting and deploying the Notion AI agents that power the agency's content production system. His ability to see the big picture while staying focused on execution makes him a key partner on the projects that shape how COTO operates at scale.
Based in San Diego.
Rinar leads SEO strategy, implementation, and development work across COTO clients. He handles keyword research, page intent analysis, technical SEO audits, and search performance tracking, the work that ensures COTO websites don't just look great but actually get found. Known for thorough, reliable SEO work, Rinar collaborates closely with the content and design teams to make sure every page is optimized from structure to content. He also contributes to development projects and partners with leadership on software product exploration. Based in the Philippines.
MARKETING OPERATIONS
Edet builds the systems infrastructure that helps clients effectively manage and convert their leads. He handles end-to-end CRM setup and configuration in GoHighLevel, designing custom fields and data structures, creating pipeline stages, developing lead scoring systems, and building the automated workflows that keep sales moving without manual effort. Edet also manages data imports, implements nurture campaigns, and creates the documentation that keeps CRM systems running smoothly long after launch. His work forms the operational engine behind COTO's marketing, the pipelines, automations, and tracking systems that turn strategy into measurable results.
Based in Nigeria.
DESIGN & WEB
Dahiana brings a strong aesthetic sensibility to the visual work that shapes client brands and digital experiences. She works across graphic design, web design, and WordPress development, and is actively expanding her skill set into modern platforms like Framer. Known for fast, reliable delivery and a positive, collaborative attitude, she's a great partner on cross-functional projects. Dahiana contributes to everything from brand asset creation and social media templates to website page builds.
Based in Colombia.
Nayeli brings a background in UI/UX design and frontend development to her work across graphic design, web design, WordPress, and GoHighLevel CRM, and is actively learning Framer. She also handles lighter admin and systems work, making her a versatile contributor who moves between creative and operational tasks with ease. Her technical mindset and fast delivery make her a natural fit for projects that need both design polish and functional precision, from CRM form updates to website page builds.
Based in Colombia.
OPERATIONS
Lorraine ensures every new team member has a smooth, organized start from day one. She handles the formal onboarding process, coordinating tool access, email sequences, time tracking setup, and the administrative details that keep a distributed team running efficiently. As the first point of contact for new hires navigating COTO's systems and processes, Lorraine makes sure nothing gets missed during the transition into the team. Her work behind the scenes keeps the operational side of team growth organized and consistent, so the rest of the team can focus on doing their best work for clients.
Based in Philippines
Who we work with
B2B and direct-to-consumer brands that need a senior outsourced marketing team without the overhead of building one in-house.
